Secretary General of the Press Union of Liberia (PUL), Mr. D.Kaihenneh Sengbeh
PUL Official Wants Churches In Mass Media Program
By Robert Dixon, LINA
MONROVIA, March 16 (LINA) - The Secretary General of the Press Union of Liberia (PUL), Mr. D.Kaihenneh Sengbeh has urged Christian organizations to use a broad scope, multi-media approach to determine just what percentage of their time and money should be allocated to a well-balanced media program.
He indicated that although economic or political factors may present problems in some cases, the mass media generally are able, as no other medium, to reach areas and places where it would be impossible for a missionary to be in person.
He also urged Christian organizations to invest enough time, money and effort into their mass media program to reap success.
He said the only way that the church can achieve its objective in its quest for promotion is when they invest money and time to publicity.
According to the Liberia News Agency, Mr. Sengbeh made the statement Monday at a one-day Seminar on ‘Christian Media Marketing’ organized by the City of Light Church of God held at Thinkers Village in Paynesville City.
“A small two-inch advertisement in a local newspaper may not be noticed by enough people to pay for itself in results. Bible lessons, religious tracts and other publications printed on cheap, unattractive paper with sloppy copy and artwork may well do more harm than good,” he noted.