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Traditional Communicators Join Anti-Ebola Campaign
Date Uploaded: Aug 19, 2014

Deputy Minister for Administration at the Ministry of Information, Norris Tweh





Traditional Communicators Join Anti-Ebola Campaign

By Wilfred Gortor (Intern)

MONROVIA, August 18 (LINA) – A group under the banner Traditional Communicators of Liberia Monday launched a massive awareness campaign aimed at preventing the spread of the Ebola virus in the country.

The campaign, designed to sensitize people at the community-level through cultural and traditional songs, was launched by the group in collaboration with the Ministry of Information, Women in Peace Building Network (WIPNET) and the National Cultural Association of Liberia.

Speaking at the kickoff of the exercise at the Ministry of Information, the President of the group, Bernice Freeman, said the issue of Ebola has shocked many Liberians, noting that campaigning against it in communities will enable many people to fully understand the preventive measures prescribed by the Ministry of Health.

She attributed the lack of understanding of the Ebola disease by many Liberians to the fact that they do not listen to radio or watch television news and programs which, she noted, are the primary tools the media use in the dissemination of Ebola messages in the country.

According to Freeman, the primary target of the group is to get everyone involved in the Ebola fight through a participatory framework where people will be engaged at their doorsteps and taught how to apply preventive measures as Liberia fights to eradicate the deadly disease.

She disclosed that there are a total of 36 groups operating in the country that are involved in the awareness campaign.

She explained that only 12 of those groups are currently operating in Monrovia.

“We are volunteers, working to ensure that this Ebola disease is kicked out of our land, our children must go back to school, people must move freely and go to the hospital without fear, so we (traditional communicators) will ensure that the message is not only sent but also understood by every Liberian,” Freeman said.

Meanwhile, authorities at the Ministry of Information have welcomed the move by the group to help in the dissemination of Ebola messages at the community level.

“The government and the Ministry of Information welcome the initiative you have undertaken and we want to assure you that we will work closely with you to ensure that the message is taken at the doors of every Liberian,” Deputy Minister for Administration at the Ministry of Information, Norris Tweh, said. 


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